AR Birthdays

PROJECT

AR Birthdays was an experience that launched on Facebook that let users celebrate their Birthday in AR.  It included unique birthday wishes from the user's friends and a fun balloon popping interaction. AR Birthdays was an achievement as it was the first World AR experience to have an entry point within the NewsFeed.  It also was the first Facebook AR project to launch that contained embedded personal messages, that really made the experience feel personal.  It was a very collaborative project where I worked closely with Engineering, Product, UXR and sound departments to design the visuals and overall experience.

DESIGN - LOOK & FEEL

There were many considerations when designing the visual look of the experience.  As with most of the AR projects, the biggest challenge was to create a compelling experience with extremely limited tech specs.  It needed to run on low end devices so everything needed to be built efficient for performance.  The overall design aesthetic was designed so that models and textures would still hold up when users got up close to them.  I explored different colors that incorporated the Facebook color palettes and also provided enough contrast so that the assets would pop against the User's camera feed.  There were also fun, light interactions designed into the experience.  Users could (tap) pop the balloons and confetti would fall.  A "surprise" button was also placed next to the cake so that when users pushed it, the cake would explode. 

3D DESIGN EXPLORATION