Expressive AR Characters is an initiative I led on Messenger.  The main goals were to transform the user into a memorable character and allow them to be express themselves through it.  These projects also served as a test bed to push the development (notably Facial Tracking) and feature set of Facebook's Spark AR software.  

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They were super fun to create but there were many challenges in designing and building these experiences due to the  extremely limited tech specs and file size requirements.  A lot of that led to finding creative solutions, building animations procedurally  

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When designing each of these experiences I wanted them to feel unique and different from the character that proceeded it.  Giving the effect a narrative, adding more interactions all led to users wanting more of these filters (as evident in user research and metrics)  

 

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