Post Capture Filters
AR has primarily focused on content from the live camera. Post Capture filters use photos already in the camera roll, allowing users to be more prescribed with the way they want to customize their content. I designed and pushed the development of procedural tools that allow users to be creative and unique with their photos
AR Characters
Expressive AR Characters is an initiative I led on Messenger. The main goals were to transform the user into a memorable character and allow them to be express themselves through it. These projects also served as a test bed to push the development (notably Facial Tracking) and feature set of Facebook's Spark AR software.
They were super fun to create but there were many challenges in designing and building these experiences due to the extremely limited tech specs and file size requirements. A lot of that led to finding creative solutions, building animations procedurally
When designing each of these experiences I wanted them to feel unique and different from the character that proceeded it. Giving the effect a narrative, adding more interactions all led to users wanting more of these filters (as evident in user research and metrics)
"Miss Piggy" using the Werewolf effect in Portal Ad
Werewolf Development
Dragon Quick Sketches
Some early development sketches that show the silly dragon with added accessories for customization.
Pizza Face
